IP TARGETING DDM:
delivers a message in the form of banner or video ads on social media & web display.
DAX EMAIL STRATEGY
Pre-Engage – Serve banner ads to the entire list before sending the email campaign to encourage engagement.
Engage – Deploy the email campaign to the same pre-targeted list and truly captivate your audience.
Re-Engage-Retarget by serving banner ads to all of the openers and clickers to re-engage their interest and ultimately increase ROI.