CONSULTATION & ANALYSIS

  • Perform a practice assessment and analysis to establish a baseline
  • Collaborate with the practitioner to create an individualized marketing strategy & growth plan
  • Explore & study the territorial demographics, surrounding culture, competition, & statistical data
  • Measure and help strengthen workplace continuity and practice-patient relations
  • Zip ranking analysis
  • Prospecting and networking analysis
  • Strength & Skill Analysis
  • Growth & Need Analysis
  • Branding assistance

CALL COACHING & PERFORMANCE ANALYSIS

CALL COACHING:

  • Analyze inbound calls and provide daily/weekly feedback & recommendations
  • Assist PCC & Staff with improving empathy, awareness, communication, and rapport building towards individuals suffering from hearing loss
  • Train and develop new front office staff on phone etiquette and call process/procedure
  • To ensure that necessary conversation staples are being mentioned and appropriate client information is being collected
  • To assist PCC & Staff with converting callers into appointments and improving the percentage of appointments booked
  • To Assist PCC & Staff with lead generation efforts

 

PERFORMANCE ANALYSIS:

  • Evaluate and measure phone performance
  • Evaluate and monitor the patient’s experience,
  • % of calls converted to appointments
  • % of failed call conversions
  • % of canceled appointments being rescheduled
  • % of no-shows receiving follow up calls
  • Caller information captured
  • Ability to adequately answer & reply to questions regarding: insurance, pricing, upgrades, etc.
  • Ability to generate additional leads off in-bound call leads (2 set, 3 set plus appointments)

DIRECT MAIL

  • Customize Design & Print
  • Shipping, delivery, and tracking (Satori)
  • Campaign Matrix
  • Target Specific Mailing List(s)

CALL TRACKING & REPORTING

  • User-Friendly Call Tracking Software (e.g. mobile, desktop)
  • Locals numbers & recording of inbound calls
  • Alerts (i.e. missed calls, failed call conversions, canceled appts, failure to reschedule, etc.)
  • Provides real-time response rates and reporting

Mailing Formats Available

  • Post cards
  • Plastic cards
  • Gift Cards
  • Tri-folds
  • Bi-folds
  • Letters
  • Multiple sizes, themes, & presentations

Signs & Banners…..more

  • Event Banners
  • Retractable Banner Stands
  • Oversized Wall Graphics
  • Vinyl Window Graphics
  • Much more

DIRECT DIGITAL MAIL

DAX Direct Digital Mail campaigns are based on taking your direct mail list and matching IP addresses to the mailing addresses. Direct Digital marketing allows you the unique ability to serve digital advertising to any device the targeted prospect is using (i.e. phone, tablet, laptop, desktop, etc) on multiple digital platforms:

We can serve impressions:

  • Direct to web.
  • Direct to Facebook, Instagram, Twitter, and other social media platforms.

IP TARGETING DDM:

delivers a message in the form of banner or video ads on social media & web display.

DAX EMAIL STRATEGY

Pre-Engage – Serve banner ads to the entire list before sending the email campaign to encourage engagement.

Engage – Deploy the email campaign to the same pre-targeted list and truly captivate your audience.

Re-Engage-Retarget by serving banner ads to all of the openers and clickers to re-engage their interest and ultimately increase ROI.

DIGITAL MARKETING SOLUTIONS

SEARCH ENGINE OPTIMIZATION (Google, Yahoo, Bing)

  • Optimized Keywords
  • Keyword Research:
  • SEO Directory Listing Optimization at launch
  • SEO Blog Article
  • Website Audit
  • Keyword Report (check 3-4 times/month)
  • 404 Error Check
  • Site Speed Optimization

SEARCH ENGINE MARKETING (SEM-PPC)

  • Over 40% of store purchases start online.
  • There are 160+ billion monthly Google searches.
  • Target search engine users based on geography, demographics & keywords.

GEO TARGETING

  • Target as small as a 1-mile square radius
  • Ads can be tailored to match the location
  • Send potential clients to a landing page tailored to their geographic location to increase conversions

YOUTUBE PRE-ROLL

  • YouTube is the second largest search engine
  • Over 3 billion searches per month
  • Target users based on geography, demographics, interests & keywords

NATIVE ADVERTISING

  • Integrates high-quality content into the organic experience of a given platform. Native ad units conform to the design and feel of the sites on which they display, preserving the immersive user-experience while producing click-through rates like that of editorial content.

WEBSITE DESIGN & HOSTING

  • Responsive Landing Page
  • Responsive 3 Page Site with on-page SEO
  • Responsive 6 Page Site with on-page SEO

INBOUND MARKETING

  • Monthly Content Calendar (Identify themes to write about)
  • Monthly Research
  • Blogs
  • Infographics
  • Landing Page Creation
  • Lead Capturing Digital Downloads (eBooks, etc.)

DISPLAY MARKETING

  • Retargeting
  • Behavioral (Browser behavior trends)
  • Contextual (Search & reading habits)
  • Custom Intent (neutralizes competitor’s marketing)

FACEBOOK & SOCIAL MEDIA MARKETING

  • User Activity
  • Demographic Information
  • Device use information
  • Advertising and marketing partner-supplied information
  • Off-Facebook activity

RELENTLESS PURSUIT PROGRAM

DAX RPP strategy is a true multi-channel marketing approach designed to increase the frequency of impressions to boost your campaign results.  RPP is designed to help you stay in front of your TARGETED audience.  This strategy combines both print and digital and can be custom-tailored to your practice and marketing budget.
Marketing always works best with frequency.

FREQUENCY

the number of times that an ad will be exposed to a prospect. 

REACH

the number of prospects that will be exposed to an ad.

Which is more important?  Hint: Is it better to water a seed once or multiple times?

Direct Mail & Digital Direct Mail Strategy:

(Based off Direct Mail LIST)

Step 1: Deliver Direct Mail to a targeted mail list

Step 2: As Direct Mail is being delivered we begin serving direct-to-device banner ads to your targeted audience on the web or through social media.

Step 3: Retargeting by serving banner ads and/or direct mail to the responders of the direct digital mail broadcast in Step 2. The benefits from this solution increases your brand engagement and helps focus your advertising spend on members who have recently shown interest in your current offer.

Direct Mail & Digital Marketing Strategy:

(Not based on Direct Mail List)

Step 1: Deliver Direct Mail to targeted mail list

Step 2: Employ digital marketing solutions and capture leads

Step 3: Retargeting via digital marketing solutions and/or direct mail.